The internet of today is hugely different to that seen just 10 years ago; having gone through a huge change in how businesses use it and what they aim to get out of it. Originally, websites provided businesses with just another place to advertise their services; with two or three-page websites often coming with a phone number so people could call up to find out more. These days, of course, the business website is a wholly different beast; an incredibly in-depth and sophisticated device used to escort the user throughout the whole purchasing process, from browsing to buying.
It is understandable why this trend has grown – it gives the website a much more professional air, alleviates the need for talking to sales people, puts a site on a par with/ahead of their competitors, reduces transaction time and is open to browsers 24 hours a day; among numerous other benefits.
It is the competition spurred as a result of this that has seen ecommerce have the biggest effect upon the world of web hosting.
The internet has provided a platform for all businesses; big or small, near or far. This, of course, has had a huge impact on smaller firms; as they now boast exactly the same platform as their larger counterparts. Never before has there been such an even playing field for businesses to challenge their competitors, regardless of size or scope. Ultimately, it has meant that all businesses need to compete is a website and a firm to host it on the server.
Web hosting has also enabled those without computer proficiency to be able to publish an attractive and successful website. Businesses with no computing aspect will not have the hardware to be able to host their own website, but that needn’t sound the death knell. Instead, they can take on hosting services to enable them to head into the online world without having to utilise their own servers. This also frees up the time, space and expense that doing so themselves would bring.
Using web hosting for an online store also endears retail businesses to their consumers much more because it speeds up turn-around time on product orders. With a hosted site the order is placed immediately; meaning that the order’s delivery is by far the lengthiest part of the order process, with transactions now being able to take effect immediately.
Previously, of course, one of the key factors for any business was an ideal location. The same is still true today, although now it has moved online, instead of on the high street. Businesses are increasingly heading online, knowing that hosting their website online will give them their next new location and will be able to capitalise on the number of people using the service. As competition is high online, ensuring a website is hosted on a quality server will ensure their business is open all the time and not suffering from potentially costly down time.
So, the days when businesses would just have a rudimentary website with scant information and a telephone number are long gone. So too are the times when larger firms had a monopoly. Now, the field is wide open. Businesses of all shapes and sizes can find their niche then target it online; innovating in the online world even if they were not particularly tech-savvy. All it takes is a hosted web site.