I’ve been offered a free Ebay seller outreach consultation, and this article summarize the highlights.

1. Ebay listing allows up to 55 characters for the list title. Try utilizing as many characters and include relevant keywords in the title. A short title provided by your manufacturer or a distributer may not cut it.

2. Provide Item Specifics. Item Specifics are read by search engines, so having this information in your listing will help search engines to index your listing.

3. If you have an Ebay store, try using all 300 character description. Add relevant contents and keywords in your store description. This will help search engine optimization as well as ebay search.

4. Offering “FREE SHIPPING” on your listing will help with Ebay survey as the survey will automatically give you 5 star rating for shipping question.

5. Use GTC (“Good Till Cancel”) as the expiration date for fixed price listing. At the end of 30 day listing, the listing will be extended for another 30 days.

6. Use “Listing Frame” to add header and navigator to your listing, and offer email subscription. Ebay offers Email Marketing as a free service to Ebay store owners. Collect the email addresses, and utilize the free email marketing capability offered by ebay store.

7. Download free “Turbo Lister” desktop software to automate bulk listing. The desktop application makes it easier to relist or reproduce the expired listing.

8. Subscribe appropriate Ebay Store. Ebay offers 3 types of stores: Basic, Premier and Anchor Stores. They virtually offer same features except for a difference in listing price. The basic store charges 20 cents per listing, whereas 5 cents for premier and 3 cents for anchor stores. To break even, you’ll need to list at least 250 listings for premier and 10,000 listings for Anchor stores to break even on monthly subscription fees.

9. You may also browse “Completed” listing to see how your competitors are doing in terms of listing and sales. Study your competition and revise your listing accordingly.

10. If you have additional budget, you may try commercial tools such as Terapeak or …

As a repeating customer of Amazon, I was surprising to find that Amazon does NOT match their price after a product has been purchased. I bought a Epson WorkForct GT-1500 Scanner, and after 2 days it has dropped it’s price. I have asked Amazon to match their new pricing, and the following response was received.

[Amazon Response]
I’m sure it’s disappointing to see the lower price on the “Epson WorkForce GT-1500 B11B190011 Document Imaging Scanner (White)” you recently purchased. Our prices regularly change, and the price you paid when your order shipped on September 19, 2010 was the lowest price we were able to offer at the time.

We consistently offer competitive prices on everything we carry because we know low prices are very important to our customers. You can visit our pricing policies in our Help pages to read more:

Post-Order Price Match Policy

We do not offer post-order price matching when an item’s price drops after you buy it. Our prices regularly change, and the price you paid when your order shipped was the lowest price we were able to offer at the time. We consistently offer competitive prices on everything we carry because we know low prices are very important to our customers.

Although prices fluctuate, our service does not. I hope you’ll give us another opportunity to serve you in the future.

[End of Amazon Response]